Saturday, February 13, 2010

Sweethearts Candies - HAPPY VALENTINES DAY!

Have you ever wondered how the very popular Sweethearts Conversation Hearts started out?  Well here's a little history from

Today's best-selling Valentine candy -- Sweethearts Conversation Hearts--the pastel sugar hearts with the quirky sayings, were as much a part of your childhood as they are for today's kids. New England Confectionery Company manufactures over 8 billion hearts each year to keep up with demand for this American icon.

Still it's hard to believe that the concept behind today's Conversation Hearts got its start when Abraham Lincoln was still President. Mottoes seemed to have come into prominence with cockles, a small crisp candy made of sugar and flour formed in the shape of a cockle or scallop shell. The early cockles contained mottoes, which were printed on thin colored paper and rolled up inside.

In the 1860's, when Daniel Chase, the brother of New England Confectionery Company's founder, Oliver Chase, began printing sayings on the candy. He experimented first with hand tools, and then devised a machine in which the cloth was replaced with a felt roller pad, moistened with vegetable coloring, usually red, which pressed against the die. The die printed the words on the lozenge paste and the double purpose machine cut the lozenges.

Grown-ups were entertained and passed the hearts around at parties. For weddings, there were wedding-day lozenges with humorously foreboding prophecies such as: "Married in satin, Love will not be lasting" "Married in Pink, He will take to drink" and "Married in white, You have chosen right."

The present day Sweethearts® Conversation Heart dates back to 1902. Back then, besides hearts, they also produced various shapes such as postcards, baseballs, horseshoes and watches.

In the early 1990's, New England Confectionery Company's Vice President Walter Marshall decided to update the sayings each year and retire some. His first --Fax Me--created a lot of attention from Sweetheart fans. As a result, each year we receive hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, "Call Me" to new tech, "E-mail Me," Sweethearts® keep the pulse on the heartbeat of the nation.

Conversation Hearts have been used in various ingenious ways over the years-- to propose marriage, to teach children statistics and reading, to decorate cakes, and as borders for frames.

Today, not only are people proposing in them, but they are using them on their wedding day as well.   Hearts can be purchased online with multiple phrases specifically for your wedding day.

Check out these from the

Candy Wedding Conversation Hearts - White


The tasty wintergreen flavor of these wedding conversation hearts will definitely have your guests talking. These Valentine's-inspired candy hearts feature 30 different sentiments specific to weddings. Each 16-oz bag contains approx. 140 white candy heart favors. 

$6.75/16 oz. bag

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